Campaign overview
Title: RE/MAX Precision, Expect More.
Real Estate Brokerages worldwide encounter a shared hurdle: Agents often lack awareness of the diverse support and services available to them.Meanwhile, proficient Real Estate Agents face another common challenge: the general public's limited understanding of the value they bring.
This campaign seeks to address these dual challenges by sparking conversations among Agents about the comprehensive suite of services and resources offered by RE/MAX Precision.
Simultaneously, we aim to educate the public that they too can anticipate superior service from our exceptional Real Estate Agents.
Through the impactful message, 'RE/MAX Precision - Expect More,' we endeavor to enlighten Agents about the wealth of growth opportunities within our brokerage, all while underscoring our unwavering commitment to delivering outstanding service to every client.
The Concept
This campaign addresses challenges within the Real Estate industry by sparking conversations among agents about the comprehensive services of RE/MAX Precision.
Simultaneously, we educate the public that they too can expect superior service from our exceptional Real Estate Agents.
Through 'RE/MAX Precision - Expect More,' we enlighten Agents about growth opportunities within our brokerage, while emphasizing our commitment to outstanding service.
Key Message
The "Expect More" campaign sets RE/MAX Precision apart in the market by emphasizing its commitment to exceeding expectations and delivering exceptional value.
Unlike competitors, RE/MAX Precision doesn't just promise more; it delivers on that promise by providing Agents with a comprehensive suite of support, resources, and tools to thrive in their careers and deliver outstanding service to clients.
This campaign communicates to both Agents and clients that RE/MAX Precision is dedicated to setting a new standard in real estate, where excellence is not just expected but guaranteed.
MultiChannel Approach
The multichannel approach ensures widespread visibility for the 'Expect More' campaign.
We leverage a diverse array of platforms, including social media video, website ads, digital screens at popular grocery store chains (Fareway and Hy-Vee), static cart advertisements at grocery stores, ads in real estate publications, ads in the Golf Almanac, branded swag and apparel for event give-aways, etc.
Moreover, our Agents enjoy exclusive events like the Gala, featuring "Expect More" themes and visuals, to reinforce our dedication to excellence.
