Summary
Gallows Motorcycle Supply initiated a strategic branding endeavor upon entering the motorcycle accessory, parts, and apparel market, which was notably competitive and saturated. Seeking to carve out a distinctive niche, Gallows aimed to differentiate itself from industry norms, particularly the prevalent use of black in motorcycle apparel and parts branding.
Opting for a bold departure, I selected a vibrant teal/blue color palette to infuse the brand with a refreshing and eye-catching aesthetic. This choice not only set Gallows apart but also leveraged the color's widespread popularity to enhance brand visibility in a fiercely competitive landscape.
The decision to align the brand's color scheme with that of the Gallows shop truck ensured visual cohesion across all touchpoints. Furthermore, Gallows sought to inject humor into its brand voice, adding an element of wit and charm to its messaging strategy. Through these deliberate choices, Gallows positioned itself as a dynamic and memorable player in the motorcycle industry, poised to captivate audiences with its unique identity and approach.
