Expanding Horizons: The Reinvention of Cuttwood
The company engaged me to craft a fresh brand identity for their upcoming cannabis venture, beginning with vape products but with a future roadmap extending into flower products. With a forward-looking perspective, the company leadership emphasized the need for a brand that would seamlessly integrate all forthcoming product lines. Moreover, they were keen on broadening the brand's appeal beyond its historical focus on young male consumers, seeking a more inclusive and diverse customer base.
Logo Update
Revamping Cuttwood's branding was essential for expanding its market reach and resonating with both genders. The former logo and branding lacked the versatility needed for growth.
Enter the new logo: a sleek, professional design that breathes fresh life into the brand.
At its core, the logo showcases an abstract icon melding an oil droplet with a leaf, symbolizing the company's commitment to future product innovation and sustainability. It's a bold statement that encapsulates Cuttwood's evolution towards a brighter, more inclusive future.
Marketing Campaigns
Objective: The primary objective of the "Unwind with Cuttwood" campaign is to position Cuttwood as the premier choice for consumers seeking a more relaxed and mellow vaping experience. Through targeted messaging and strategic marketing initiatives, the campaign aims to establish Cuttwood as the go-to brand for individuals looking to unwind, destress, and find moments of tranquility in their daily lives.
Target Audience: The campaign targets a diverse demographic, including young professionals, students, and anyone seeking relaxation and stress relief. By appealing to both seasoned vapers and those new to the scene, the campaign aims to broaden Cuttwood's appeal and reach a wider audience.
Key Messaging: The key messaging of the campaign revolves around the idea of Cuttwood being more than just a vape product—it's a gateway to relaxation. Emphasizing the smooth and mellow nature of Cuttwood's THC vape products, the campaign highlights how each puff can help users unwind, destress, and find moments of peace amidst the chaos of everyday life.
